ASA Investor Enquiries

Why is now the right time to invest in ASA’s market?

The Australian firearms market is being pushed forward by a few clear changes:

• More licensed owners: Growth in Olympic and international sports shooting, combined with reforms that encourage additional household licences, has helped ensure year on year increases in the licensed owner base, steadily expanding the customer market.
• Government buy-backs are driving replacement demand: The planned buy-back scheme is the biggest gold rush the industry has seen in 30 years as older stock is removed and owners have cash to reinvest in new, modern firearms.
• Gun reform has reduced competitors, not demand: State-based reform has removed more supply than demand, removing competition and increasing our share of market.

This means there is strong demand and a bigger advantage for distributors that can keep stock available and deliver reliably.

Where will funds be deployed and how will performance be tracked?

What we will use the money for:

• Increase stock in proven, in-demand firearms and accessories to reduce out-of-stock items for dealers
• Increase sales in exclusive as well as inhouse branded firearms, ammunition and accessories
• Improve pick, pack and shipping speed for national dealer orders

How we keep you updated:

• Stock levels and how quickly stock is selling by major product group
• Profit per sale across major brands and categories
• How often dealer orders are filled in full and what is on backorder
• A simple summary of sales, costs and cash in the business

What is the process and how is confidentiality handled?

1. Enquiry: Submit the form below with your investor type and indicative investment range.
2. Confidentiality agreement: We will send a confidentiality agreement. Once signed, we will send the ASA Investor Pack (accounts, growth plan and how we run the business).
3. Discussion: You can then book a call to talk through fit, structure and eligibility.
4. Next steps: If there is mutual interest, we move to the required checks and paperwork.